Buying leads can be a complex task since there are many aspects to look into. Your primary focus should be on purchasing leads that will convert so that you have least number complaints about conversions. Here, in the following sections we will look into details you need to review before purchasing leads.
How to review quality of business leads?
You will be able to judge quality of business leads by analyzing the following points:
- You need to check lead market feedback to have a better idea about the agency your will be buying leads from.
- It will be important to understand their refund policy in case you are not happy with quality of the leads.
- You should have clear information about ownership of the lead list, whether the agency owns it or has rented the same.
- You will have to consider the cost so that leads you purchase does not result in over expenditure.
Complaints about Leads
Lead market review Bangalore shows that companies have many complaints about leads they purchase; let us analyze some of the common complaints lead buyers have.
The common complaint about leads is that they are often outdated ones and useless. Lead market review by Indian Money highlights the fact that if such leads are purchase then they will be of no use to a business and money spent on marketing campaign will go waste.
Rate of Unsubscription
Thorough lead market review performed by C S Sudheer, shows that if leads are of poor quality then rate of unsubscription will go up and spam reports will also be higher than normal and such leads will prove to be useless for you.
Moreover, opt-outs will go up when unsolicited mails are delivered and these mails also increase the spam complaints against your company and you may have to pay fines for sending mails to people without their consent.